5 Surprising Ways to Optimize Websites With Video | digital marketing strategy
Let’s look at five often overlooked areas for video optimization to replace or supplement your website’s static content – Content Marketing Institute | digital marketing strategy
4 Types of Analytics That Will Help You Succeed in 2020
Everyone has access to data, but not every company knows how to use it well. Here are four types of analytics you should master.
Instagram Visual Design: How to Improve Your Branding on Instagram
Learn how to develop a recognizable Instagram style for your brand without needing a design background. Also find tips to improve your Instagram images.
Consumers Are Most Influenced by Word of Mouth: Here’s How Brands Can Capitalize
A Bluecore survey found that 68% of consumers chose word of mouth as the most influential purchasing factor, with 35% selecting influencers.
McDonald’s Left Customers Hanging on Facebook. What Burger King Did Next Was Brilliant
Burger King's ad campaign is a great example of how brands can use emotional intelligence to build meaningful connections with customers.
User-Generated Content: Let Your Fans Do Content Creation Work for You
Content creation is hard. But you don’t have to do all the heavy lifting. Think user-generated content – Content Marketing Institute
How Google Local Guides Improve Visibility
As a business owner, you know reviews and fresh content are essential to your success. Suppose you’re passionate about promoting your business. In that case, you likely spend a lot of time creating new blog articles, crafting social media posts, or developing video content to keep your audience engaged. But there’s another, more passive promotion […]
Why You'd Be Wise to Get In Early On Instagram Reels for Social Media Marketing
With TikTok in seemingly constant peril, your brand ought to consider IG's new short-form video feature.
Council Post: Google Ads Vs. Facebook Ads: Which Platform Offers The Best ROI?
In this ever-changing world of digital marketing, it's helpful to invest in the right ads.
Why the HubSpot Social Team Developed a Private Facebook Group and How It Impacted Our Audience
As part of the Made @ HubSpot series, we explore how the HubSpot Social Team developed the Marketer to Marketer private Facebook Group to drive engagement.
Social media is the most popular method of engaging with brands | ZDNet
Salesforce surveyed over 3,500 consumers worldwide to gain a pulse check on how consumers engage with brands, focusing on the channels, messages, and promotion types that are resonating during the pandemic. Social media is the most influential channel for communicating with consumers.
How to focus on content, rather than simply publish it
Modern marketing teams understand that high quality content is integral to a successful strategy. In fact, recent research showed that large companies plan to dedicate 42% of their marketing budget to content creation in 2020. At that scale it simply must deliver great ROI.
3 Data-Driven Content Solutions for Successful Content Marketing
Everyone says they want to create data-driven content based, but many marketers have no idea what data matters or how to use it.
4 strategies that helped me build a 6-figure business on Instagram in one year — after starting out with just 40 followers
Rubeena Ianigro, founder of The Gray Muse, an enamel pin shop for artists, made $10,000 in her first month after solely marketing on Instagram.
Business owners should answer these 3 key questions to quickly determine which activities are worth the effort — and which should be de-prioritized
Entrepreneur coach Dorie Clark shares how she's taught high-level execs to focus on actions that will build credibility and generate more revenue.