1. Exclusivity: CVO bikes are produced in limited quantities, making them rare and sought after by collectors and enthusiasts. 2. Customization: CVO models often come with a wide range of factory-installed custom features, such as unique paint and graphics, premium audio systems, advanced technology, and high-performance components. 3. Performance: CVO motorcycles may have enhanced performance features, including upgraded engines, exhaust systems, suspension components, and braking systems.