ChatGPT, which is owned by OpenAI, took two months to get 100 million people signed up – no mean feat. It was free to do so and many of those who did then received a short and succinct quantitative questionnaire asking a number of things, including four open ended questions around price. Ritson says often brands do no research around pricing. They just have a “general idea and that’s what they go with”, or they base it on cost or position against competitors’ pricing, which effectively takes
