MINE™ created wonderful branding and packaging design for Bun Mee, a Vietnemese inpired sandwich shop. The goal was too move the tasty popular sandwich out of Chinatown and onto Main Street.
Branding — K2 Communications
Branding is the process of giving a meaning to a specific organization, company, products or service by creating and shaping a brand in consumers’ minds. It is a strategy designed by organizations to help people to quickly identify and experience their brand, and give them a reason to choose their products over the competition’s, by clarifying what this particular brand is and is not.