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Vintage Fender Print Adverts

Huge collection of vintage Fender advertisements, from the famous "You won't part with yours either" campaign by Bob Perine to the Fairy Tale series.

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152 Pins

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Perine/Jacoby agency produced clever and sharply modern advertising, catalog and graphic work for Fender from 1957 to 1969, and their artfully youthful vision helped Fender grow from regional guitar maker to industry giant. Their highly successful “You Won’t Part With Yours Either” campaign depicted people carrying Fender guitars and amplifiers in a host of unlikely to outrageous settings—while scuba diving, surfing, skydiving, skiing and other adventurous situations.

Perine/Jacoby agency produced clever and sharply modern advertising, catalog and graphic work for Fender from 1957 to 1969, and their artfully youthful vision helped Fender grow from regional guitar maker to industry giant. Their highly successful “You Won’t Part With Yours Either” campaign depicted people carrying Fender guitars and amplifiers in a host of unlikely to outrageous settings—while scuba diving, surfing, skydiving, skiing and other adventurous situations.

Perine/Jacoby agency produced clever and sharply modern advertising, catalog and graphic work for Fender from 1957 to 1969, and their artfully youthful vision helped Fender grow from regional guitar maker to industry giant. Their highly successful “You Won’t Part With Yours Either” campaign depicted people carrying Fender guitars and amplifiers in a host of unlikely to outrageous settings—while scuba diving, surfing, skydiving, skiing and other adventurous situations. Surfer: Jon Martin.

You won't part with yours either Fender advertisements

25 Pins

Perine/Jacoby agency produced clever and sharply modern advertising, catalog and graphic work for Fender from 1957 to 1969, and their artfully youthful vision helped Fender grow from regional guitar maker to industry giant. Their highly successful “You Won’t Part With Yours Either” campaign depicted people carrying Fender guitars and amplifiers in a host of unlikely to outrageous settings. Many Years later Fender "reissued" this campaign.

Perine/Jacoby agency produced clever and sharply modern advertising, catalog and graphic work for Fender from 1957 to 1969, and their artfully youthful vision helped Fender grow from regional guitar maker to industry giant. Their highly successful “You Won’t Part With Yours Either” campaign depicted people carrying Fender guitars and amplifiers in a host of unlikely to outrageous settings. Many Years later Fender "reissued" this campaign.

Perine/Jacoby agency produced clever and sharply modern advertising, catalog and graphic work for Fender from 1957 to 1969, and their artfully youthful vision helped Fender grow from regional guitar maker to industry giant. Their highly successful “You Won’t Part With Yours Either” campaign depicted people carrying Fender guitars and amplifiers in a host of unlikely to outrageous settings. Many Years later Fender "reissued" this campaign.

You won't part with your either - Reissue

6 Pins

In 1975, Bruce Wolfe illustrated six surreally colorful and cleverly conceived fairy tale-themed Fender advertisements, depicting a host of fairy tale characters using Fender guitars, basses, amps, and effects units. Elaborately trippy in imagery, these popular ads ran in 1975 and 1976 in publications such as Guitar Player, Rolling Stone, and National Lampoon, and in Fender’s highly collectible Collected Works of Fender 1976 catalog. This ad has Alice in a somewhat disturbing Fenderland.

In 1975, Bruce Wolfe illustrated six surreally colorful and cleverly conceived fairy tale-themed Fender advertisements, depicting a host of fairy tale characters using Fender guitars, basses, amps, and effects units. Elaborately trippy in imagery and copy, these popular ads ran in 1975 and 1976 in publications such as Guitar Player, Rolling Stone, and National Lampoon, and in Fender’s highly collectible Collected Works of Fender 1976 catalog.

In 1975, Bruce Wolfe illustrated six surreally colorful and cleverly conceived fairy tale-themed Fender advertisements, depicting a host of fairy tale characters using Fender guitars, basses, amps, and effects units. Elaborately trippy in imagery and copy, these popular ads ran in 1975 and 1976 in publications such as Guitar Player, Rolling Stone, and National Lampoon, and in Fender’s highly collectible Collected Works of Fender 1976 catalog.

Fairy Tale

6 Pins

Fender’s promo department decided to make an update on the classic “You won’t part with yours either” ad series, and came up with modern full color artwork/cartoon advertisements issued between 1973 and 1974, all with a "World’s Favorite" theme. The Fender Precision was indeed (and probably still is) the most influential electric bass of all time, and it is no surprise that Fender promoted it along these lines.

Fender’s promo department decided to make an update on the classic “You won’t part with yours either” ad series, and came up with modern full color artwork/cartoon advertisements issued between 1973 and 1974, all with a "World’s Favorite" theme. This almost Disney-like 1973 ad is the Telecaster Deluxe entry.

Fender’s promo department decided to make an update on the classic “You won’t part with yours either” ad series, and came up with modern full color artwork/cartoon advertisements issued between 1973 and 1974, all with a "World’s Favorite" theme. This almost Disney-like 1973 ad is the Stratocaster entry.

The World’s Favorite

6 Pins

Colorful 70s illustrated advert for the Fender Telecaster guitar and Twin Reverb Amplifier; part of the 'You get there faster on a Fender' series that proved popular in the early/mid 1970s. The Telecaster turns into a dragster, whilst the fuel pump is a Fender Twin reverb amplifier - together they win the race.

Colorful 70s illustrated advert for the Fender Telecaster Deluxe guitar and Super Reverb Amplifier; part of the 'You get there faster on a Fender' series that proved popular in the early/mid 1970s.

Colorful 70s illustrated advert for the Fender Stratocaster guitar and Quad Reverb Amplifier; part of the 'You get there faster on a Fender' series that proved popular in the early/mid 1970s.

You get there faster on a Fender

5 Pins

The thirty-six 1962-’63 catalog was Fender’s first full-color offering. The wraparound cover art by Bob Perine pictured the stylistic versatility of Fender gear, a theme that would soon be continued in the more abstract artwork of Neil Boyle. This album-style catalog introduced the Jaguar.

The thirty-six 1962-’63 catalog was Fender’s first full-color offering. The wraparound cover art by Bob Perine pictured the stylistic versatility of Fender gear, a theme that would soon be continued in the more abstract artwork of Neil Boyle. This album-style catalog introduced the Jaguar.

You Can almost hear the music, feel the energy. Neil Boyle's illustrations conjured a dash and verve no other company's imagery could match. Bob Perine identified himself as the Jaguar strummer.

From vintage Fender Catalogs

5 Pins

There was a hot surf chick back in the 1960’s who was known up and down the coast as “Banzai Betty.” Her real name was Elizabeth Carhart and she was from Laguna Beach. She went by both “Edie” and “Betty,” as they were short for Elizabeth.

Sue Zimmerman and a Fender Mustang

For surfing sounds nothing matches Fender

8 Pins

Often Copied but never equaled. Insist on genuine Fender, fine electric instruments. Advert by Bob Perine

Mid sixties Fender advert. Often copied but never equalled.

The most imitated guitar in the world

5 Pins

Often copied but never equalled, Fender Fine Electric Instruments continue to lead the field in concept, design and precision manufacture. Each part, each component is of the highest quality... carefully made, carefully fitted and carefully selected. Each instrument is a masterpiece of workmanship. You can't afford lo settle for less than the genuine article... choose Fender!

Often copied but never equalled, Fender Fine Electric Instruments continue to lead the field in concept, design and precision manufacture For playing ease and fast action, Fender's custom neck design, lay of the strings and comfortable body contour are un matched. Recognition of these superior qualities by top artists has set the precedent for thousands of amateurs and professionals the world over - If you want the finest you can't afford lo settle for less than the genuine article.

Often copied but never equalled, Fender Fine Electric Instruments continue to lead the field in concept, design and precison manufacture. Musicians have long recognized the superiority of Fender Guitars and Amplifiers because high quality has always guaranteed complete dependability. No wonder Fender customers have such confidence... they won't settle for less than the genuine article. Neither should you. Choose Fender!

Quality... a measure of the genuine

3 Pins

One of a series of interesting Fender advertisements with the same title, and the theme of guitars in unexpected locations. It features a boy boarding a double decker bus with a Fender Jazzmaster strapped to his back and reads: "Wherever You Go, You'll Find Fender"

Fender would carry a warning label abput hearing loss due to loud noise. The girl in the picture was Bob Perine's daughter, Terry Perine.

For unmatched versatility of tone... for the ultimate in design and precision engineering... the new Fender Jaguar electric guitar has captured the attention of professional musicians everywhere. Ask your nearest Fender dealer about the Fender mute, special design pickups, short scale neck (24", 22 frets). Floating tremolo and other outstanding features found on this amazing instrument. See it and play it.. you'll want it!

Vintage Fender print adverts

17 Pins

The oldest solid-body animusical in the world, Telecaster ranges from the granite cliffs of Manhattan to the Beverlied hills of LA and beyond. Telecaster was first sighted soaring to unheard-of-altitudes in 1946 and has been observed carrying homo sapiens off to even more startling heights in the thirty years since.

One of the smallest of the species Amplifier Electrica, the Super Twin amp is found wherever the musical climate is hot and sultry. It is particularly fond of prodding animusicals such as Stratocasterus Fender to project their wildest and most full-throated calls until the very treetops sway.

First heard emerging from the spectral depths of creation in 1976, Starcaster abandons the great, grey-green, greasy Limpopo and and relentlessly climbs the charts. Its attack is heightened by a unique semi-hollow body and jaw-popping vocal range which is make it a prized trophy among animusicologists.

Animals

4 Pins

Fender strings make any guitar more guitar

The Precision Bass Special was a step up from the regular 1980 P-bass. It featured a new split-coil pickup design, with both active and passive modes; one of the first active Fender bass guitars, "for a whole new concept in tone variation". As well as being electronically advanced, it was a finely appointed bass, with gold hardware throughout, including a new heavy-duty design brass bridge, for "richer overtones" and sustain.

Other CBS era full-color adverts

9 Pins

In 1982 Bill Schultz and Roger Balmer decided to produce authentic Fender Stratocasters in Japan. Fender Japan #fender #guitar #stratocaster #brochure #catalogue #Japan #fenderjapan #fenderadvetising #fenderadvert

In 1982 Bill Schultz and Roger Balmer decided to produce authentic Fender Stratocasters in Japan. Fender Japan #fender #guitar #stratocaster #brochure #catalogue #Japan #fenderjapan #fenderadvetising #fenderadvert

Fender Japan

2 Pins

Mary Kaye was named "the first lady in rock 'n roll". Here you find everything about Mary Kaye tribute Stratocasters. #fender #guitar #stratocaster #brochure #catalogue #Kaye #MaryKaye #blonde #vintage

Jimi Hendrix play Fender Stratocaster #fender #guitar #stratocaster #Hendrix #brochure #JimiHendrix

Artist and famous guitars

14 Pins

The first leaflets depicting the Stratocaster were printed in April and the new guitar was shown for the first time in the August edition of the International Musician. In a letter to the dealers, Fender stated that it was ready to supply them as early as May 15th. #fender #guitar #stratocaster #brochure #catalogue #vintage

In a period in which musical instrument companies aimed at austerity, Fender adverts centered on the young, creative and progressive nature of its instruments, was a great success. #fender #guitar #stratocaster #brochure #catalogue #vintage #telecaster

1968 advert announcing the telecaster thinline guitar - available in ash or mahogany finishes.

Vintage Fender print adverts II

23 Pins

Similar ideas popular now

Fender Stratocaster

Perine/Jacoby agency produced clever and sharply modern advertising, catalog and graphic work for Fender from 1957 to 1969, and their artfully youthful vision helped Fender grow from regional guitar maker to industry giant. Their highly successful “You Won’t Part With Yours Either” campaign depicted people carrying Fender guitars and amplifiers in a host of unlikely to outrageous settings—while scuba diving, surfing, skydiving, skiing and other adventurous situations. Telecaster Guitar, Fender Guitars, Tales Series, Skydiving, Santa Ana, Outrageous, Adverts, Scuba Diving, Regional

Telecaster Guitar

You Won’t Part With Yours Either - Tele Cowboy

Perine/Jacoby agency produced clever and sharply modern advertising, catalog and graphic work for Fender from 1957 to 1969, and their artfully youthful vision helped Fender grow from regional guitar maker to industry giant. Their highly successful “You Won’t Part With Yours Either” campaign depicted people carrying Fender guitars and amplifiers in a host of unlikely to outrageous settings—while scuba diving, surfing, skydiving, skiing and other adventurous situations.

Fuzzfaced

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Vintage Fender Print Adverts

You won't part with yours either - Skater Boy Gretsch, Fender Telecaster, Leo Fender, Fender Bass, Easy Guitar, Guitar Tips, Cool Guitar, Guitar Lessons

Fender Telecaster

You won't part with yours either - Stratocaster - Skater Boy

Perine/Jacoby agency produced clever and sharply modern advertising, catalog and graphic work for Fender from 1957 to 1969, and their artfully youthful vision helped Fender grow from regional guitar maker to industry giant. Their highly successful “You Won’t Part With Yours Either” campaign depicted people carrying Fender guitars and amplifiers in a host of unlikely to outrageous settings—while scuba diving, surfing, skydiving, skiing and other adventurous situations.

Fuzzfaced

Fuzzfaced

Vintage Fender Print Adverts

You won't part with yours either - Jaguar - Surfer Surf Guitar, Surf Music, Guitar Porn, Music Guitar, Fender Vintage, Vintage Guitars, Vintage Guitar Art, Vintage Advertisements

Vintage Guitars

Vintage Guitar Art

Vintage Advertisements

You won't part with yours either - Jaguar - Surfer

Perine/Jacoby agency produced clever and sharply modern advertising, catalog and graphic work for Fender from 1957 to 1969, and their artfully youthful vision helped Fender grow from regional guitar maker to industry giant. Their highly successful “You Won’t Part With Yours Either” campaign depicted people carrying Fender guitars and amplifiers in a host of unlikely to outrageous settings—while scuba diving, surfing, skydiving, skiing and other adventurous situations. Surfer: Jon Martin.

Fuzzfaced

Fuzzfaced

Vintage Fender Print Adverts

Perine/Jacoby agency produced clever and sharply modern advertising, catalog and graphic work for Fender from 1957 to 1969, and their artfully youthful vision helped Fender grow from regional guitar maker to industry giant. Their highly successful “You Won’t Part With Yours Either” campaign depicted people carrying Fender guitars and amplifiers in a host of unlikely to outrageous settings—while scuba diving, surfing, skydiving, skiing and other adventurous situations. Exhibit Design, Monster High, Surfing, The Past, Ads, Adventure

You Won' Part Woth Yours Either - Coffin

Perine/Jacoby agency produced clever and sharply modern advertising, catalog and graphic work for Fender from 1957 to 1969, and their artfully youthful vision helped Fender grow from regional guitar maker to industry giant. Their highly successful “You Won’t Part With Yours Either” campaign depicted people carrying Fender guitars and amplifiers in a host of unlikely to outrageous settings—while scuba diving, surfing, skydiving, skiing and other adventurous situations.

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Vintage Fender Print Adverts

Billy Carson uses Fender Jazz Players, Snide, Gibson Guitars, Crying Man, Ugly To Pretty, Rock Guitar

Billy Carson uses Fender

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Vintage Fender Print Adverts

Mary Kaye was named "the first lady in rock 'n roll". Here you find everything about Mary Kaye tribute Stratocasters. #fender #guitar #stratocaster #brochure #catalogue #Kaye #MaryKaye #blonde #vintage Fender Electric Guitar, Guitar Girl, Blue Guitar, Fendi, Cheap Guitars

Fender Electric Guitar

Mary Kaye Trio Vintage Fender advert

Mary Kaye was named "the first lady in rock 'n roll". Here you find everything about Mary Kaye tribute Stratocasters. #fender #guitar #stratocaster #brochure #catalogue #Kaye #MaryKaye #blonde #vintage

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Vintage Fender Print Adverts

Jimi Hendrix play Fender Stratocaster #fender #guitar #stratocaster #Hendrix #brochure #JimiHendrix Rare Guitars, Fender Stratocaster, Band Of Gypsys, Psychedelic Music

Fender Stratocaster

Psychedelic Music

Jimi Hendrix Tribute and Signature Stratocasters

Jimi Hendrix play Fender Stratocaster #fender #guitar #stratocaster #Hendrix #brochure #JimiHendrix

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Vintage Fender Print Adverts

The Beach Boys play Fender Bass Guitar Case, Acoustic Bass Guitar, Carl Wilson, Dennis Wilson, Mike Love, Boogie Woogie, The Beach Boys

Bass Guitar Case

Acoustic Bass Guitar

The Beach Boys play Fender

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Vintage Fender Print Adverts

Thumbs Carllile prefers Fender Fender Guitar, Fender Japan, Jethro Tull, Stevie Ray Vaughan, Squier, Jimi Hendrix, Led Zeppelin

Stevie Ray Vaughan

Thumbs Carllile prefers Fender

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Vintage Fender Print Adverts

Stash Clements prefers Fender

Stash Clements prefers Fender

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Vintage Fender Print Adverts

John Cucci prefers Fender

John Cucci prefers Fender

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Vintage Fender Print Adverts

Jimi Hendrix play Fender Stratocaster #fender #guitar #stratocaster #Hendrix #brochure #JimiHendrix Guitar Gear, Guitar Amp

Jimi Hendrix Tribute and Signature Stratocasters

Jimi Hendrix play Fender Stratocaster #fender #guitar #stratocaster #Hendrix #brochure #JimiHendrix

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Vintage Fender Print Adverts

Eddie Cletro says My Fender guitar is the greatest Hillbilly, Bop

Eddie Cletro says My Fender guitar is the greatest

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Vintage Fender Print Adverts

Charlie Raye Uses only Fender

Charlie Raye Uses only Fender

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Vintage Fender Print Adverts

Buddy Merrill uses only Fender

Buddy Merrill uses only Fender

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Vintage Fender Print Adverts