This piece relates to my concentration in that it elaborates on the idea of the earth having toxins/trying to prevent toxins. I like this piece bc it is simple, just putting two things together, yet carries a very deep meaning.
Approximately two million old car tires are on the ocean floor off Fort Lauderdale in the U., dumped in the with the intent of creating an artificial reef. The tires are now scouring the ocean floor and wedging against the natural reef, killing coral.
Surfrider Foundation teamed up with advertising agency Saatchi & Saatchi LA to produce this environmental awareness campaign. They collected real trash from local beaches, packaged them up and brought them to local farmers’ markets.