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A place where students and I can pin interesting advertising campaign information.
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Strategic Marketing Plan
One of the IMC final projects created a new strategic marketing plan for Quibi, but it looks like the company isn't going to make it. They needed your advice!
Kraft Mac N Cheese
Sometimes consumer response to a campaign is so negative, you have to pull it.
Allie Schneider sent this article about how KFC no longer finger-licking good due to Covid-19
Most Popular Rappers
Rapper Travis Scott
Fast Food Chains
Allie Schneider sent me a link to this interesting article about the success of the Travis Scott Burger.
Rob Colmery interned at Honeywell last summer and worked on this campaign.
Photos Of Women
Hannah Corderman sent me this article that raises some very interesting questions about what exactly is a "real" woman?
Casey Wood thinks ads for Corona product extensions should be experiential and laid back, not about delivery to rich people
Cars For Sale
Casey Wood thinks this ad, showing confusion between Buick and Alexa minimizes the appeal of the car.
Nine Zero One Salon
Daniel Hewlette sent me this interesting WSJ article about trying to "undo" crazy Corona hair dying experiments.
Twas The Night
Becca Meyer sent along this fun ad by PepsiCo, celebrating the return of the NFL
Kobe Bryant Birthday
Nike Kobe Bryant
Becca Meyer sent me this Nike commercial to add to the list of great Nike ads.
Simon Property Group
Two By Two
The Two Men Buying Your Favorite Retailers - The New York Times
National Football League
National Soccer League
Jessica Price sent in this interesting WSJ article that describes how advertisers want to back out of their TV commitments due to uncertainties related to Covid-19
What Happens When You
IKEA makes massive advertising blunder | Creative Bloq
The A Team
Aviation Gin pokes fun at the Peloton commercial we discussed in class with the actress from the ad
17th Century Art
Victoria Wagner sent along this Facebook ad as an example of how to create a meaningful ad during the pandemic.
Benton Dodd sent in this interesting article about a cool outdoor ad for Tyrolit knives that uses actual rust to highlight a product feature
Kobe Bryant News
Oren Milstein sent me this funny commercial for BodyArmor that catches your attention with a crazy outfit, then challenges your beliefs
Bernardo Simoes sent this funny video showing how similar all ads are during the Covid-19 pandemic
Child Abuse Prevention
Cuts And Bruises
Hannah Corderman sent this article about an outdoor ad to help child abuse victims that is only visible to children
Daniel Hewlette found this article about ads during the Corona Virus Pandemic.
Call Of Duty
Fortnite parodies Apple's 1984 Superbowl ad
Types Of Cameras