BRANDING AND BRAND IDENTITY
Similar ideas popular now
Before you have a brand, you have to decide what you're going to offer. This can be anything you want it to, but you MUST be incredibly clear on what it is. Think about the benefits as well as the results. What will people feel when they have your product, how will people identify themselves, and what will people think of themselves once they buy. For example, you make ceramic mugs. But really help people build and invest in their homes with handcrafted drink vessels. They feel cozy and at ...