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Did you Know?

Every brand has an interesting story to tell. In our “Did You Know?” series we share lesser-known facts and fun anecdotes about Armani that most people may not…
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Armani / Silos
Did You know how the name Emporio Armani came to be? Giorgio Armani personally chose the word “Emporio” to be used within his new line, launched in the early 1980s. The reasoning behind this choice was to introduce accessible fashion for all, at a fair price: a transversal brand acting as a container - where anyone can find something and make it their own. Giorgio Armani, Emporio Armani, Anecdote, Did You Know, Fair Price, Introduce, 1980s, Acting, Container
Giorgio Armani
Emporio Armani
Anecdote
Did You Know
Fair Price
Introduce
1980s
Acting
Container
Did You know how the name Emporio Armani came to be? Giorgio Armani personally chose the word “Emporio” to be used within his new line, launched in the early 1980s. The reasoning behind this choice was to introduce accessible fashion for all, at a fair price: a transversal brand acting as a container - where anyone can find something and make it their own.
Armani / Silos
Armani / Silos
Did you Know?
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Did you know that in the 1980s, a subculture dubbed "Paninari" began to emerge, first in Milan and then throughout the rest of Italy, the defining characteristic of which was an obsession with designer clothes? One of the most famous meeting points within the city was the popular city square Piazza San Babila, near the Emporio Armani store in via Durini – a hotspot for local “paninari”. Visit The Way We Are exhibition at Armani/Silos now to develve into the history of Emporio Armani. Armani Store, Bicycle Helmet, Riding Helmets, Milan, Exhibition, Famous
Armani Store
Bicycle Helmet
Riding Helmets
Milan
Exhibition
Famous
Did you know that in the 1980s, a subculture dubbed "Paninari" began to emerge, first in Milan and then throughout the rest of Italy, the defining characteristic of which was an obsession with designer clothes? One of the most famous meeting points within the city was the popular city square Piazza San Babila, near the Emporio Armani store in via Durini – a hotspot for local “paninari”. Visit The Way We Are exhibition at Armani/Silos now to develve into the history of Emporio Armani.
Armani / Silos
Armani / Silos
Did you Know?
The show’s finale featured a live performance by Robbie Williams. #EAsince1981 Discover the fashion hub of Milan, home to Emporio Armani, in the exhibition “The Way We Are”. Book your ticket on ArmaniSilos.com Photocredit: Stefano Guindani Robbie Williams, Fashion Hub, No Way, Discover
Robbie Williams
Fashion Hub
No Way
Discover
The show’s finale featured a live performance by Robbie Williams. #EAsince1981 Discover the fashion hub of Milan, home to Emporio Armani, in the exhibition “The Way We Are”. Book your ticket on ArmaniSilos.com Photocredit: Stefano Guindani
Armani / Silos
Armani / Silos
Did you Know?
Guests checked in, flashed their passports and customised boarding passes and proceeded through security before boarding buses to the event. Potocredit: Max Vadukul Sydney Harbour Bridge, Buses, Landmarks, Travel, Max, Event, Viajes
Sydney Harbour Bridge
Buses
Landmarks
Travel
Max
Event
Viajes
Guests checked in, flashed their passports and customised boarding passes and proceeded through security before boarding buses to the event. Potocredit: Max Vadukul
Armani / Silos
Armani / Silos
Did you Know?
Did you know that on September 20th, 2018 Emporio Armani presented its EA Boarding Spring Summer 2019 fashion show, and travel-themed capsule collection created for the occasion, inside Milan’s Linate airport hangar. Photocredit: Stefano Guindani Telling Stories, Travel Themes, Knowing You, Capsule, Hangar
Telling Stories
Travel Themes
Knowing You
Capsule
Hangar
Did you know that on September 20th, 2018 Emporio Armani presented its EA Boarding Spring Summer 2019 fashion show, and travel-themed capsule collection created for the occasion, inside Milan’s Linate airport hangar. Photocredit: Stefano Guindani
Armani / Silos
Armani / Silos
Did you Know?
In 2007, David Beckham caused a stir when he posed for a series of highly stylised black-and-white pictures, for Emporio Armani Underwear, shot by photographers Mert Alas and Marcus Piggott. These images have become known for male bodily perfection. These and other images featuring the Advertising Campaigns for Emporio Armani Underwear are displayed at Armani/Silos in the “HERO(T)I(C)SM” section of the exhibition “The way we are”. #EAsince1981 Armani Prive, Black And White Pictures, David Beckham, Advertising Campaign
Armani Prive
Black And White Pictures
David Beckham
Advertising Campaign
In 2007, David Beckham caused a stir when he posed for a series of highly stylised black-and-white pictures, for Emporio Armani Underwear, shot by photographers Mert Alas and Marcus Piggott. These images have become known for male bodily perfection. These and other images featuring the Advertising Campaigns for Emporio Armani Underwear are displayed at Armani/Silos in the “HERO(T)I(C)SM” section of the exhibition “The way we are”. #EAsince1981
Armani / Silos
Armani / Silos
Did you Know?
Did you know that before embarking on his path as fashion designer, Giorgio Armani, had started his studies by attending the faculty of medicine? His knowledge, and respect for, the human form dates back to his early studies, where anatomy was central. Photocredit: Bob Krieger Anatomy, Knowledge, Human, Respect, Dates
Anatomy
Knowledge
Human
Respect
Dates
Did you know that before embarking on his path as fashion designer, Giorgio Armani, had started his studies by attending the faculty of medicine? His knowledge, and respect for, the human form dates back to his early studies, where anatomy was central. Photocredit: Bob Krieger
Armani / Silos
Armani / Silos
Did you Know?
Did you know that back in 1984 Giorgio Armani had the pioneering idea of using an oversized outdoor space to showcase his younger brand Emporio Armani? Ever since the billboard in via Broletto has become a part of the Milanese urban landscape and is often used by the designer not only for fashion, but also to send out messages of hope, support, and happiness. Photocredit: Aldo Fallai Message Of Hope, Urban Landscape, Billboard, Outdoor Space, How To Become
Message Of Hope
Urban Landscape
Billboard
Outdoor Space
How To Become
Did you know that back in 1984 Giorgio Armani had the pioneering idea of using an oversized outdoor space to showcase his younger brand Emporio Armani? Ever since the billboard in via Broletto has become a part of the Milanese urban landscape and is often used by the designer not only for fashion, but also to send out messages of hope, support, and happiness. Photocredit: Aldo Fallai
Armani / Silos
Armani / Silos
Did you Know?
Did you know that back in 1984 Giorgio Armani had the pioneering idea of using an oversized outdoor space to showcase his younger brand Emporio Armani? Ever since the billboard in via Broletto has become a part of the Milanese urban landscape and is often used by the designer not only for fashion, but also to send out messages of hope, support, and happiness. Photocredit: Aldo Fallai Supportive, Fun
Supportive
Fun
Did you know that back in 1984 Giorgio Armani had the pioneering idea of using an oversized outdoor space to showcase his younger brand Emporio Armani? Ever since the billboard in via Broletto has become a part of the Milanese urban landscape and is often used by the designer not only for fashion, but also to send out messages of hope, support, and happiness. Photocredit: Aldo Fallai
Armani / Silos
Armani / Silos
Did you Know?
Did you know that since 1996 passengers visiting Milan are welcomed to the city by Emporio Armani’s iconic eagle perched atop Linate airport’s historic hangar? The sign’s minimal design expresses the brand’s aesthetic and captures Giorgio Armani’s affinity for a metropolis that has won his affection and launched his career. #EAsince1981 Photocredit: Jean-Marie Périer/Photo12 Event Themes, Public Relations, Metropolis, Minimal Design, Editorial Photography
Event Themes
Public Relations
Metropolis
Minimal Design
Editorial Photography
Did you know that since 1996 passengers visiting Milan are welcomed to the city by Emporio Armani’s iconic eagle perched atop Linate airport’s historic hangar? The sign’s minimal design expresses the brand’s aesthetic and captures Giorgio Armani’s affinity for a metropolis that has won his affection and launched his career. #EAsince1981 Photocredit: Jean-Marie Périer/Photo12
Armani / Silos
Armani / Silos
Did you Know?
With the Emporio Armani 40th anniversary and THE WAY WE ARE exhibition at Armani/Silos currently underway, we share a few lesser known facts about the brand. Did you know that the idea for the Emporio Armani logo came about casually while Giorgio Armani was working in his office? The designer received a phone call during which he scribbled an eagle which from that moment onwards came to represent the brand and to express a symbol of belonging and inclusivity. #EAsince1981 Armani Logo, 40th Anniversary, Bobby Pins, Hair Accessories, Facts, Silos
Armani Logo
40th Anniversary
Bobby Pins
Hair Accessories
Facts
Silos
With the Emporio Armani 40th anniversary and THE WAY WE ARE exhibition at Armani/Silos currently underway, we share a few lesser known facts about the brand. Did you know that the idea for the Emporio Armani logo came about casually while Giorgio Armani was working in his office? The designer received a phone call during which he scribbled an eagle which from that moment onwards came to represent the brand and to express a symbol of belonging and inclusivity. #EAsince1981
Armani / Silos
Armani / Silos
Did you Know?
The first time Giorgio Armani met Japanese architect Tadao Ando, tired of waiting for their interpeter, they began to scribble on napkins to communicate with each other. Sketch of the Armani/Teatro - Tadao Ando Architect & Associates Tired Of Waiting, Tadao Ando, Utility Pole, Architect, Scribble, Napkins, Sketch
Tired Of Waiting
Tadao Ando
Utility Pole
Architect
Scribble
Napkins
Sketch
The first time Giorgio Armani met Japanese architect Tadao Ando, tired of waiting for their interpeter, they began to scribble on napkins to communicate with each other. Sketch of the Armani/Teatro - Tadao Ando Architect & Associates
Armani / Silos
Armani / Silos
Did you Know?
Giorgio Armani called on the self-taught architect Tadao Ando to hold a retrospective entitled “The Challenge” at Armani/Silos, the first of its kind dedicated to architecture: a detailed exploration of the renowned creator’s extraordinarily prolific career. Giorgio Armani and Tadao Ando, Milan, 2019 - photocredit SGP Massachusetts Usa, Architecture Awards, School Architecture, Chichu Art Museum, Wrightwood, Pritzker Prize, Chicago Usa, Admission Ticket
Massachusetts Usa
Architecture Awards
School Architecture
Chichu Art Museum
Wrightwood
Pritzker Prize
Chicago Usa
Admission Ticket
Giorgio Armani called on the self-taught architect Tadao Ando to hold a retrospective entitled “The Challenge” at Armani/Silos, the first of its kind dedicated to architecture: a detailed exploration of the renowned creator’s extraordinarily prolific career. Giorgio Armani and Tadao Ando, Milan, 2019 - photocredit SGP
Armani / Silos
Armani / Silos
Did you Know?
Giorgio Armani was among the torchbearers chosen to carry the flame during the torchrelay for the Opening Ceremonies of the Torino 2006 Winter Olympic Games. Winter Olympic Games, Winter Olympics, Opening Ceremonies, Chosen, People, People Illustration
Winter Olympic Games
Winter Olympics
Opening Ceremonies
Chosen
People
People Illustration
Giorgio Armani was among the torchbearers chosen to carry the flame during the torchrelay for the Opening Ceremonies of the Torino 2006 Winter Olympic Games.
Armani / Silos
Armani / Silos
Did you Know?
In 2016 the Armani/Silos exhibition “Emotions of the Athletic Body” was dedicated to celebrating those who compete in sport, showcasing the results of Giorgio Armani’s collaborations with some of the world’s greatest athletes. photocredit: Alberto Zanetti Novak Djokovic, Cristiano Ronaldo, Photography Articles, Athletic Body, Sportsman, Competing, Globe
Novak Djokovic
Cristiano Ronaldo
Photography Articles
Athletic Body
Sportsman
Competing
Globe
In 2016 the Armani/Silos exhibition “Emotions of the Athletic Body” was dedicated to celebrating those who compete in sport, showcasing the results of Giorgio Armani’s collaborations with some of the world’s greatest athletes. photocredit: Alberto Zanetti
Armani / Silos
Armani / Silos
Did you Know?
Giorgio Armani is a sports enthusiast and over the years he has designed uniforms for various football teams as well as Team Italia for both the Olympic and Paralympic Games. photocredit: Stefano Guindani Paralympic Athletes, Paralympic Games, 2020 Olympics, Tokyo Olympics, Club Sportif, Record Du Monde, Paralympics
Paralympic Athletes
Paralympic Games
2020 Olympics
Tokyo Olympics
Club Sportif
Record Du Monde
Paralympics
Giorgio Armani is a sports enthusiast and over the years he has designed uniforms for various football teams as well as Team Italia for both the Olympic and Paralympic Games. photocredit: Stefano Guindani
Armani / Silos
Armani / Silos
Did you Know?
The Australian actress stepped out in a structured Armani Privé jacket look at the photo call for the film premiere of “Robin Hood” during the 2010 Cannes Film Festival. #ArmaniStars Photocredit: Mike Marsland Nice Dresses, Dresses For Work, Best Red Carpet Looks, Mature Fashion, Cate Blanchett, Celebs, Celebrities, Fashion Outfits, Womens Fashion
Nice Dresses
Dresses For Work
Best Red Carpet Looks
Mature Fashion
Cate Blanchett
Celebs
Celebrities
Fashion Outfits
Womens Fashion
The Australian actress stepped out in a structured Armani Privé jacket look at the photo call for the film premiere of “Robin Hood” during the 2010 Cannes Film Festival. #ArmaniStars Photocredit: Mike Marsland
Armani / Silos
Armani / Silos
Did you Know?
Cate Blanchett never forgot her first big fashion splurge on a men’s tailored suit. While speaking to ELLE Canada, the actress said: “When I emerged from drama school with my very first pay check, I bought an Armani suit, which I still have - and still wear!» Featured: Cate Blanchett, face of the Giorgio Armani SÌ fragrance, together with Mr. Armani at the inaugural event held in 2013. Photocredit: Stefano Guindani/SGP Big Fashion, Runway Fashion, Sydney Theatre Company, Armani Fragrance, Jordan Baker, Giorgio Armani Si, Hugo Weaving, Elizabeth Debicki, Armani Suits
Big Fashion
Runway Fashion
Sydney Theatre Company
Armani Fragrance
Jordan Baker
Giorgio Armani Si
Hugo Weaving
Elizabeth Debicki
Armani Suits
Cate Blanchett never forgot her first big fashion splurge on a men’s tailored suit. While speaking to ELLE Canada, the actress said: “When I emerged from drama school with my very first pay check, I bought an Armani suit, which I still have - and still wear!» Featured: Cate Blanchett, face of the Giorgio Armani SÌ fragrance, together with Mr. Armani at the inaugural event held in 2013. Photocredit: Stefano Guindani/SGP
Armani / Silos
Armani / Silos
Did you Know?
In our “Did You Know?” series we share lesser-known facts and fun anecdotes about Armani that most people may not be aware of. Back to where it started. Returning to live events in June of 2021, Giorgio Armani symbolically chose to show his menswear Spring Summer 2022 collection for the first time in the historic courtyard of his original venue, and home, in via Borgonuovo 21 - the place where it all began. Live Events, Field, The Originals, Courtyard, June
Live Events
Field
The Originals
Courtyard
June
In our “Did You Know?” series we share lesser-known facts and fun anecdotes about Armani that most people may not be aware of. Back to where it started. Returning to live events in June of 2021, Giorgio Armani symbolically chose to show his menswear Spring Summer 2022 collection for the first time in the historic courtyard of his original venue, and home, in via Borgonuovo 21 - the place where it all began.
Armani / Silos
Armani / Silos
Did you Know?
Every brand has an interesting story to tell. In our “Did You Know?” series we share lesser-known facts and fun anecdotes about Armani that most people may not be aware of. In 2001, the designer chose to leave the 17th-century building, in favor of a new, more metropolitan and minimalist space. Pictured: a moment captured during a 1995 Giorgio Armani fashion show held inside a disused Ansaldo factory in Milan. 17th Century, Metropolitan, In This Moment, Building
17th Century
Metropolitan
In This Moment
Building
Every brand has an interesting story to tell. In our “Did You Know?” series we share lesser-known facts and fun anecdotes about Armani that most people may not be aware of. In 2001, the designer chose to leave the 17th-century building, in favor of a new, more metropolitan and minimalist space. Pictured: a moment captured during a 1995 Giorgio Armani fashion show held inside a disused Ansaldo factory in Milan.
Armani / Silos
Armani / Silos
Did you Know?
Every brand has an interesting story to tell. In our “Did You Know?” series we share lesser-known facts and fun anecdotes about Armani that most people may not be aware of. For many years, Giorgio Armani staged his fashion shows in the intimate basement theater of his Peter Marino-designed palazzo at 21 via Borgonuovo, as well as at other locations around Milan. Pictured: a moment captured during a 1995 Giorgio Armani fashion show held inside a disused Ansaldo factory in Milan. Fashion Show, Intimates, Concert, Palazzo
Fashion Show
Intimates
Concert
Palazzo
Every brand has an interesting story to tell. In our “Did You Know?” series we share lesser-known facts and fun anecdotes about Armani that most people may not be aware of. For many years, Giorgio Armani staged his fashion shows in the intimate basement theater of his Peter Marino-designed palazzo at 21 via Borgonuovo, as well as at other locations around Milan. Pictured: a moment captured during a 1995 Giorgio Armani fashion show held inside a disused Ansaldo factory in Milan.
Armani / Silos
Armani / Silos
Did you Know?